Too many people insure the warranties on their material things but forget to protect what matters most — their health. Blue Cross reminds us that nothing is more important than taking care of ourselves.

AWARDS:

• Cannes Lions TV (Bronze)

• D&AD (Wood Pencil)

• One Show (Shortlist)

• Marketing Awards (3 Silvers)

• New York Festivals of Advertising (Merit)

• Lotus Awards (1 Gold + 2 Merits)

• Art Directors Club of Canada (Merit)

Introducing Canadians to SkipTheDishes—with Jon Hamm proving that no matter where you’re from or how famous you are, everyone gets hungry.

Great food, great delivery, for all.

AWARDS:

• Marketing Bronze Digital - Online Film Single 30 Seconds and Under

• Marketing Bronze Digital - Online Film Campaign 30 Seconds and Under

• Marketing Bronze Film - Television Campaign 30 Seconds and Under

AWARDS:

D&AD (Wood Pencil)

One Show (Merit)

Communication Arts

London International Awards (Finalist)

For the love of film and cars, VW’s sponsorship ad drives home its passion — proudly supporting TIFF for the love of cinema.

AWARDS:

• London International Advertising & Design Awards (Gold + 4 Merits)

• The Art Directors Club (Merit)

• Marketing Awards (2 Bronzes + 2 Merits)

• Art Directors Club of Canada (Gold)

• Applied Arts (Merit)

• Extras (Gold)

Skip Fallsview, and you might miss more than just a night out.
Because nothing haunts you like the fun you didn’t have.

When the annual JDRF Walk was canceled due to the global pandemic, keeping people engaged — and donating — became a real challenge.

So, how did we overcome that in a time of social distancing?

We asked one passionate JDRF supporter to walk on behalf of the entire community — with one catch: he had to keep walking as long as the donations kept coming.

A Union Station takeover campaign announced that TTC riders can now access 5G service underground.
Over 100 unique pieces were designed and strategically placed to reflect the character of each subway stop.

The industry’s top creatives are circling overhead—ready to critique, challenge, and tear into your book at this year’s Art Directors Club of Canada Student Portfolio Night.

AWARDS:

Cannes Lion (Print Shortlist)

Communications Arts

Art Directors Club of Canada (Merit)

An evening of bold expression, community spirit, and important awareness. Julyna, a non-profit and the women’s answer to Movember, promotes creative grooming throughout July to raise funds and spark conversation about cervical cancer and HPV.

AWARDS:

• Media Innovation Awards (Silver)

• Art Directors Club of Canada (Merit)

• Extras Award (Silver)

• Lurzer's Archive

• Marketing Awards (Merit)

• Applied Arts

AWARDS:

New York Festivals of Advertising (Finalist)

London International Advertising & Design Awards (Finalist)

2009 AGENCY HOLIDAY CARD

When it came time to send the agency holiday card this year, we were cutting back financially as a result of the economy. So instead of spending money to print or buy new holiday cards, we recycled cards from holidays throughout the year. With sharpies and colored pens, the creative team transformed about 500 Birthday, Wedding, Housewarming, New Baby, I Love You, Get Well Soon, and Anniversary cards into New Year’s cards. The line in each altered card read, “Here’s to better economic times in 2009. Your friends at TBWA\RAAD.”

AWARDS:

New York Festivals (Gold)

For this year’s agency holiday card, we gave the classic ‘Frosty the Snowman’ a fresh, inclusive rewrite to better reflect the spirit of the season.

The Bay's iconic holiday windows are a beloved 100+ year Toronto tradition. Due to Covid, Canadians weren't able to visit the popular windows. So, for the first time ever, we brought the whimsical windows to Canadians from coast to coast through an AR (augmented reality) experience.

We achieved astonishing KPIs including an average of 3+ minutes spent exploring our AR window, 40k+ impressions, and significant earned media and PR.

Moreover, we raised tens of thousands of dollars that was donated to kids in need over the holidays through the AR app being downloaded.

McDonald’s is more than just a restaurant — it’s a place woven into our memories. From birthday parties and after-school snacks to late-night hockey hangouts and first dates, it’s where moments happen. This commercial celebrates the timeless tradition of McDonald’s, reminding us that no matter how life changes, McDonald’s is always there — a familiar part of our stories, past and present.

In testing, McDonald’s research revealed that this spot has been rated as one of McDonald’s Canada’s most successful and well-loved commercials to date.

Sun-Rype Digital Boards

Sun-Rype makes juice that’s simply good — because there’s nothing bad in it. No artificial colours, no preservatives, and no added sugar. Just pure, delicious fruit. It’s a recipe that works for their juice, so we brought the same approach to their advertising. This interactive installation, part of our stop-motion-style TV campaign, “fruitified” everything and everyone who passed by — turning a simple moment into a juicy experience.

Awards:

Bessies : Bronze Craft Award

To celebrate the Vancouver Aquarium’s 50th anniversary, we sent out special invitations soaked in water — causing the ink to smudge — creating a playful, memorable nod to life under the sea.

AWARDS:

London International Advertising & Design Awards (Finalist)

Lotus Awards (Gold)

Extras (Gold)

Applied Arts

Marketing Awards (Bronze)

AWARDS:

Art Directors Club of Canada (Merit)

Lotus Awards (Finalist)