THE HUDSON BAY

The Bay's iconic holiday windows are a beloved 100+ year Toronto tradition. Due to Covid, Canadians weren't able to visit the popular windows. So, for the first time ever, we brought the whimsical windows to Canadians from coast to coast through an AR (augmented reality) experience.

We achieved astonishing KPIs including an average of 3+ minutes spent exploring our AR window, 40k+ impressions, and significant earned media and PR.

Moreover, we raised tens of thousands of dollars that was donated to kids in need over the holidays through the AR app being downloaded.