Sun-Rype Digital Boards
Sun-Rype makes good juice. It’s good because it doesn’t have anything bad in it. No artificial colours, no preservatives, and no sugar. Just lots of fruit. It’s a recipe that’s worked for their juice so we applied it to their ads. This interactive installation tied in with our stop motion style television campaign and effectively “fruitified” everything and everyone who passed in front of it.
Awards:
Bessies : Bronze Craft Award