AWARDS:
London international Awards
2009 AGENCY HOLIDAY CARD
When it came time to send the agency holiday card this year, we were cutting back financially as a result of the economy. So instead of spending money to print or buy new holiday cards, we recycled cards from holidays throughout the year. With sharpies and colored pens, the creative team transformed about 500 Birthday, Wedding, Housewarming, New Baby, I Love You, Get Well Soon, and Anniversary cards into New Year’s cards. The line in each altered card read, “Here’s to better economic times in 2009. Your friends at TBWA\RAAD.”