To celebrate the biggest sale of the year, we built huge, 3-dimensional starburst OOH ads and attached them to the outside of the mall showing how literally everything was on sale... well almost everything. (Please read copy below)
HEADLINE: Sale!"
COPY: June 22 to July 2.
*Does not include tiles, directional signs, benches, fountains, security guards, giant potted plants, door handles, baby changing units, big garbage cans, the trays in the food court, "back-in-5-minutes" signs. headless mannequins, mall maps and the people doing tai-chi